Current:Home > ContactPatriotic brand Old Southern Brass said products were US-made. The FTC called its bluff. -WealthConverge Strategies
Patriotic brand Old Southern Brass said products were US-made. The FTC called its bluff.
View
Date:2025-04-24 09:59:46
A Florida-based company will pay a fine to the Federal Trade Commission after it made false patriotic claims about its products, proceeds and ownership.
The company EXOTOUSA operating as Old Southern Brass claimed on its website that all products were "100% American made", the company was veteran-operated, it donated 10% of its proceeds to charity, and some of its products use former-military supplies, according to a Wednesday release by the FTC.
“This company and its owner’s brazen deception cheated consumers who wanted to support U.S. manufacturing, veteran-operated businesses, and veteran charities,” said Samuel Levine, director of the FTC’s Bureau of Consumer Protection. “We will continue to hold accountable those who profit from false Made in USA and military association claims.”
The FTC complaint against the company alleges that many products sold on the website were made partially or wholly in China. Further, the owner of the company is not a veteran, it donated less than 0.5% of its sales to charity in 2022, and the products did not use bullets formerly fired by the U.S. military, the complaint states.
These findings lead to two counts of false and misleading advertising, according to the complaint, which "constitute unfair or deceptive acts or practices in or affecting commerce," violating the Federal Trade Commission Act.
The proposed consent order, which will carry the force of law once it becomes final, found Old Southern Brass liable for more than $4.5 million. However, the company is unable to pay that, and instead must pay the FTC fine of $150,000, according to the FTC. The company is also prohibited from making any false claims about its products moving forward.
The company and its owner have agreed to the order, the release states. Old Southern Brass did not respond to USA TODAY's request for comment.
Patriotic apparel:Jonathan Isaac launches UNITUS conservative apparel after protesting BLM in NBA
‘Merica gifts for the 'Merica man in your life': False patriotic claims
Evidence outlined in the complaint showed Old Southern Brass claimed patriotic associations in marketing and product descriptions.
One blog post titled "A Quick Guide to Patriotic Christmas Gifts for Men and Women," claimed that "all of our products are made right here in the United States of America," at the time of the complaint.
The company also sold a whiskey glass engraved with the U.S. Constitution, saying that each glass was made by hand at a workshop in Florida, the complaint stated.
Rather, the FTC found the products were imported from China on many occasions.
Old Southern Brass also sells various items shaped out of bullets or embedded with bullets.
Social media posts and product descriptions show the company claimed the bullets were once used by the U.S. Military, which the FTC deemed untrue.
Old Southern Brass has since removed the claim from its website.
veryGood! (19)
Related
- Meta donates $1 million to Trump’s inauguration fund
- Heavy Rains Lead To Flash Flooding In Eastern Nebraska
- Scientists Are Racing To Save Sequoias
- California's Dixie Fire Is Now The 2nd Largest In State History
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- Oregon Has A New Plan To Protect Homes From Wildfire. Homebuilders Are Pushing Back
- Police fatally shoot 17-year-old delivery driver, sparking condemnation by French president: Inexplicable and inexcusable
- With Extreme Fires Burning, Forest Service Stops 'Good Fires' Too
- Small twin
- Bachelor Nation's Kaitlyn Bristowe Recalls Feeling Used Toward End of Shawn Booth Relationship
Ranking
- House passes bill to add 66 new federal judgeships, but prospects murky after Biden veto threat
- Hilary Duff's Husband Matthew Koma Suspended From Twitter After Gwyneth Paltrow Prank
- Stunned By Ida, The Northeast Begins To Recover And Worry About The Next Storm
- How Climate Change Is Fueling Hurricanes Like Ida
- Krispy Kreme offers a free dozen Grinch green doughnuts: When to get the deal
- Cara Delevingne's New Bob Haircut Is Guaranteed to Influence Your Spring Look
- Goodbye, Climate Jargon. Hello, Simplicity!
- Putin delivers first speech since Wagner revolt, thanks Russians for defending fate of the Fatherland
Recommendation
Global Warming Set the Stage for Los Angeles Fires
Here's the Truth About Those Tom Brady and Reese Witherspoon Dating Rumors
Prince William launches Homewards initiative in a bid to finally end homelessness in the U.K.
Kevin Spacey's U.K. trial on sexual assault charges opens in London
Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
Ukraine troops admit counteroffensive against Russia very difficult, but they keep going
Fitbit 24-Hour Flash Deal: Save $50 on the Versa 4 Smartwatch and Activity Tracker
A mega-drought is hammering the U.S. In North Dakota, it's worse than the Dust Bowl